A deep tissue sports massage is aimed at improving circulation, eliminating the build up of lactic acids and preventing accumulated stiffness from training or working repetitively. But you don’t have to be in Sports to benefit from sports massages .Some people choose to have a sports massage regularly to reduce the effect of regular training or problems relating to working positions. Others have it to reduce an acute tightness from time to time. You can target your specific problem area like sore neck , Shoulders .